Tracking the Success of Your Advertising in Backyard Excursions

Information provided on
this website and in our publications is as current as possible at time of inclusion.
It is suggested that you always call ahead to confirm dates, times and locations before planning any trips.

For more information on advertising in
Backyard Excursions:

Quick Facts About
Backyard Excursions

The Family of
Travel Publications

Giving Readers An
Online Experience

Distribution/Circulation

What Our Travel
Partners Have to Say ...

Frequently Asked Questions

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The Power of Advertising

Terms & Conditions

Measuring the effectiveness of your advertising has never been easier because we “show you the numbers!"

Generating Qualified Leads

One measure of success from any advertisement placement is, of course, qualified leads. We make it easy for our readers to request information from you, thus generating qualified leads for you. Those interested can:

Visit this website to complete a request form.
Call a Reader Request representative at the offices of Backyard Excursions to request the information directly.
Return the response card enclosed within each issue of Backyard Excursions via US Mail (see sample).

We collect the names and addresses of readers who have directly expressed an interest in receiving your information. This information will be forwarded to you monthly for six (6) months following publication date.

You will see your customer
list grow and grow!

Creating Awareness

However, leads only tell half the story. Creating awareness and building brand identity in the minds of potential visitors will lead to the success of all future advertising campaigns. With the advent of the electronic world, that “awareness” can now be measured with “click-thru” statistics.

Each of Backyard Excursions’ publications are designed to offer our readers untold numbers of opportunities to “click-thru” from our publications to your website, or from our website to your website. Each time a click-thru occurs, those statistics are captured and, on a monthly basis, reported to you.

You will have proof your advertising is working!

Backyard Excursions is a travel idea resource guide providing a rich variety of destinations and attractions in the Great Lake states including Michigan, Ohio, Indiana, Wisconsin and Illinois. Discover great vacation ideas including family activities, romantic getaways, accommodations, entertainment, shopping, tours, museums, sports, recreation activities and more, all in “your own BACKYARD." Visit locations in Michigan like Frankenmuth, Mackinaw, Traverse City, Bay City, Midland and Ludington. Take a road trip to Shipshewana, Indianapolis, Fort Wayne, South Bend, Greenfield or Antique Alley, Indiana. Explore Toledo, Cleveland, Columbus, Dayton, Youngstown and Put-in-Bay, Ohio. Take an excursion to Chicago, Springfield, Peoria or Rock Island, Illinois. Plan a weekend in Green Bay, Black River Falls, Sturgeon Bay, Wisconsin Dells or Milwaukee, Wisconsin.

The destinations are endless, yet not so far away.